ServiceTitan Certified Provider
ServiceTitan Certified Provider

What are SMART Goals?

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This framework was introduced to enhance the effectiveness of goal setting by making objectives more concrete and actionable. Let's break down each component:


The "S" in SMART encourages setting clear, well-defined goals. Instead of a vague objective like "improve fitness," a specific goal would be to "complete a 5k run in under 30 minutes within the next three months." The specificity provides a clear target and direction. Another example would be, “obtain my Service Titan certified administrator (STCA), by March 31st.


Goals should be quantifiable to track progress and determine when they've been achieved. Using our fitness example, "lose weight" becomes measurable when stated as "lose 10 pounds in the next six weeks." Measuring progress helps in staying motivated and adjusting strategies as needed.


"A" emphasizes setting realistic goals that are attainable given your resources and constraints. While it's essential to challenge yourself, setting unattainable goals can lead to discouragement. For instance, aiming to lose 10 pounds in a week might not be achievable or healthy.  Trying to obtain your Service Titan certified administrator during the peak busy season may not be realistic.


The "R" in SMART highlights the importance of setting goals that align with your overall objectives. Your goals should contribute to your long-term aspirations and be relevant to your values. This ensures that you stay focused on what truly matters to you.  Obtaining your STCA will assist you in learning the software on a more in-depth level and make you an asset to your employer.


Setting a timeframe for your goals creates a sense of urgency and helps prevent procrastination. "T" encourages you to specify when you plan to achieve your goal. For instance, revising the fitness goal could be stated as "lose 10 pounds in the next six weeks by following a structured workout and nutrition plan."  The STCA has no time limit to complete it.  I have witnessed several office workers start it and then never pick it back up again. 

Applying SMART Goals to Various Areas of Life

Career Development

Specific: Obtain a professional certification in project management.

Measurable: Complete the required courses and pass the certification exam.

Achievable: Allocate sufficient time for study while balancing work responsibilities.

Relevant: Enhance career prospects and contribute to long-term career goals.

Time-bound: Earn the certification within the next four months.

Financial Planning

Specific: Save $5,000 for an emergency fund.

Measurable: Contribute $500 monthly to a dedicated savings account.

Achievable: Adjust monthly budget to accommodate savings without sacrificing necessities.

Relevant: Provide financial security and peace of mind.

Time-bound: Achieve the $5,000 goal within the next ten months.

Personal Wellness

Specific: Adopt a regular exercise routine.

Measurable: Exercise for at least 30 minutes five times a week.

Achievable: Choose activities that align with personal preferences and schedule.

Relevant: Improve overall health and well-being.

Time-bound: Establish the routine and see noticeable improvements within the next three months.

Incorporating SMART goals into your personal and professional life can be a game-changer. By making your objectives Specific, Measurable, Achievable, Relevant, and Time-bound, you increase your chances of success and build a framework for continuous improvement. Remember, goal setting is not just about the destination but the journey of growth and development along the way.

1 Comment
New Contributor II

I love this. I first learned of SMART goals when working with athletes as a training mechanism & tool. Since then I start each year and usually create a list of things I would like in each area of my life. I use three categories: personal, professional, and community. I narrow my goals down to one per category, and then determine which one should be tackled when. Usually I assign them in a fashion of one goal per quarter and the last quarter of the year is focused on perfecting what was completed that year. This has been key for me because I tend towards perfectionism to the point that in the past my goals didn’t get met because I was crippled by anxiety of not doing them well enough. This cuts me enough slack mentally so I can actually complete goals in the timetable I set-no matter what. The third month of each quarter I look at my goal and asses what loose ends need ties to be “done”? Then I dedicate the last day of each week that month (Friday if it’s a work/professional goal and Saturday if personal) to tying up the loose ends. I rest easy knowing that it doesn’t have to be perfect… it can be a “loving document” ever evolving and at the end of the year I get to re-dedicate some focus to it.