A/B Testing for Email Marketing

JAM
New Contributor II

Is anyone doing A/B Testing for their Email Marketing campaigns that are sent out of Service Titan? I know the functionality is not there to do this easily but wondering if there might be a work around. 

2 REPLIES 2

mel-deyto
ServiceTitan Certified Administrator
ServiceTitan Certified Administrator

A simple workaround for campaign subject lines, for instance, would be to split the audience into two separate audiences and run two concurrent campaigns with two separate subject lines. 

JAM
New Contributor II

Thank you for your reply! That great idea and a solid workaround for testing subject lines.