Pricing Updates to Direct Mail
Soon we will also be making changes to our pricing structure for direct mail marketing, designed to provide you with enhanced transparency and flexibility. Effective September 1, 2023, we will be separating postage from printing and mailing costs.
The pricing will consist of two components: (1) postage and (2) printing, mailing, and handling. This change allows us to offer greater visibility into the cost breakdown and enables you to make more informed decisions for your campaigns.
In addition, we will be increasing the price of 4x6 postcards to 70 cents per piece. USPS has increased postage prices three times since the launch of Direct Mail - in 2021, 2022 and most recently January 2023. While we have absorbed these price increases up until now, this will impact postage pricing for our direct mail products going forward.
Here's the breakdown of the new pricing for 4x6 postcards:
- US First Class Mail Postage as of September 1st: 38 cents per postcard.
- Printing, Mailing, and Handling: 32 cents per postcard.
- Total cost per postcard: 70 cents
You will be able to view the total price for your campaign, including postage and printing, before launching it.
Stand out even more with 6x9 postcards
Marketing Pro 6x9 postcards are available in product for direct mail campaigns targeting customers and prospects! When creating a direct mail campaign, you can choose from a library of bigger, 6x9 templates that will make a huge impact . All 6x9 postcards are 80 cents per piece which includes postage, printing and mailing services.
The breakdown for 6x9 postcards will be:
- US First Class Mail Postage as of September 1st: 38 cents per postcard.
- Printing, Mailing, and Handling: 42 cents per postcard.
- Total cost per postcard: 80 cents
