Ads Optimizer Beta is still offered as a Free Trial through September 4th for all Marketing Pro Ads Customer accounts. Integrate Google Ads, Google Analytics, and set up Dynamic Call Tracking (DNI) to take advantage of Ads Optimizer features. Reach out to your Pro Product Account Manager (PAM) during the trial period if you want to keep Optimizer running after the free trial
Post Off-Website Conversions into Google Analytics: ServiceTitan Marketing Pro now sends conversions to Google Analytics when an off-website call happens. Any call made to a tracking number that is outside of DNI is now counted as a conversion event in Google Analytics. This helps ensure all customer calls are included in your analytics.
[COMING SOON] Neighborhood Opportunity Scoring included in Marketing Pro Analytics: By using the propensity score powered by Titan Intelligence, you can now target a specific segment group. This helps to increase the conversion rate of your marketing campaigns with fewer costs.
Custom Fields updates in Audience Builder - You can now use the Custom Field filter when creating new retention audiences. After you add custom fields, you can enable Use as Filter in Audience to view them when creating a retention audience. These updates help increase your audience targeting options.
With Ads Optimizer in a free trial, the time is NOW to get Ads Measurement (DNI) set up. This webinar will be workshop style: come with your account open ready to do the setup.
Johnny Wenzel, Product Manager for Ads, will walk attendees through each step of the setup process, including some lesser-known tips and tricks to get more out of the Ads feature.
We have a great network of ServiceTitan Certified Providers who specialize in Marketing Pro and can help you get set up, train your staff, or help run campaigns for you! Fill out the request form and select MARKETING under the Topics section. The team will reach out you shortly after that and connect you with the best provider.
Be sure to check out our complete list of Marketing Pro resources here.