Product Updates
Download CSV of customer reviews
Marketing Pro Reputation can now download a filtered list of their customer reviews as a CSV file.
Google Analytics 4 (GA4) Integration
You can now integrate Google Analytics 4 (GA4) easily and effectively in the same place you integrated previous versions of Google Analytics (Universal Analytics). Universal Analytics is being sunset on July 1 so it is critical that you set up and integrate GA4 into Marketing Pro. To do this, simply go to Integrations > Marketing Integrations > Google Analytics delete your old GA integration and integrate your GA4 account.
We will also be hosting a webinar on June 22 to discuss GA4. Stay tuned for details on registration here .
Email and Direct Mail Templates
New email and direct mail templates in Marketing Pro include:
- Electrical Panel Upgrades
- Electrical EV Outlet
- Electrical Security Lighting
- Electrical Level 2 EV home charging station installation (Direct Mail only)
The following email only templates are also available:
- Tick Service
- Termite Control to Pest Upgrade
- Neighbors Yard Looks Like a Golf Course
Reputation
- Marketing Pro Reputation available in Canada.
Coming Soon
- Ads Optimizer Beta will soon be accessible to all Marketing Pro customers with Ads. If you already have Ads, be sure to complete set up of Ads Measurement (integrate Google Ads, Google Analytics and Dynamic Call Tracking) so you can take advantage of this exciting new feature.
Webinar On-Demand - Using Property Data for Customer Acquisition with Marketing Pro Direct Mail
Learn the essential elements of a successful direct mail campaign, from crafting compelling messaging to targeting the right audience. Our product team shares their insights on using property data to create highly targeted prospecting lists and how to leverage that data to improve response rates.
We also discuss best practices for creating impactful direct mail pieces and measuring the success of your campaigns. Whether new to direct mail or looking to improve your existing campaigns, this webinar is a must-attend for anyone looking to drive more leads and sales through this powerful marketing channel.
Also check out this webinar to help you with using the Audience Builder: Use the Force - Building a Successful Marketing Pro Campaign.
Customer Spotlight: Leap Partners
Learn how the team at Leap Partners, a Nashville-based HVAC and plumbing consolidation platform, lucked out with their first-every acquisition: Conditioned Air Solutions. They were already using Marketing Pro, which Leap then implemented on its other six companies. "Our prime KPIs we use to evaluate our performance is ROI and cost per lead. Marketing Pro gives us the ability to further track down the funnel and get a more accurate ROI and overall cost per lead.” - Alex Malone, VP of Marketing at Leap Partners
Have a great story of your own to tell and want to be highlighted on our blog? Post a comment below so we can reach out or contact your CSM or Pro Account Manager.
Marketing for the Trades Summit - Mountain Region
Registration is open for the next Marketing for the Trades Summit on July 20! Join us at the ServiceTitan offices in Draper, Utah and learn from industry experts:
- Learn the full funnel and different tactics to optimize your website for conversions
- Make data-driven decisions and leverage your brand reputation
- Learn how to measure twice and spend once with Google Ads
- Discover how to use email, direct messaging, and SMS to recapture missed conversions and engage with your existing audience
- Understand the call flow process and how dirty data at input impacts the output
