There are a variety of ways that a marketing lead can make its way into ServiceTitan. Web forms, booking schedulers, calls tracking numbers, web chats, and third-party lead aggregators are some of the more commonly used lead capture methods.
ServiceTitan has received two frequent requests from customers with regards to integrating their lead capture sources with ServiceTitan:
To facilitate these requests, we have opened our marketing API to receive leads and their associated attribution information.
To use this, a developer familiar with API post-calls will be required to help build a bridge between your lead generation tool and ServiceTitan.
They will need to follow the following steps:
Whether trying to connect a form software like Gravity Forms, a booking software like Schedule Engine, a chat service like Ruby chat, or a call tracking solution like CallRail, ServiceTitan can receive those leads and bookings and receive all marketing attribution through this method.
The external attribution api post calls allow integrations to post calls from external tracking software into the Marketing Ads attribution system.
It is assumed that the external software tracks conversions at the visitor level which means that visitor session information is also bundled with calls.
Session information consists of utm parameters, click ids and other parameters which are later utilized by the Marketing Ads attribution system.
The external attribution API post calls are exposed as ServiceTitan Public API V2 endpoints.
Important Note: You can only use the "production" endpoint for marketing attribution