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Learn how your marketing operation can control lead quality by improving what goes into your funnel. You will learn:
Also check out this webinar: Measuring Marketing Performance
Traditional marketing has always suffered from a lack of flexibility. You picked a monthly budget, then let the budget run throughout the month without any ability to change things up part way through the month. Part of the beauty of digital marketing is the possibility to scale your budget up and down instantaneously.
However, many marketers in the trades are following a traditional mindset and not taking advantage of budget throttling, leading to wasted ad dollars and missed opportunities. This article teaches marketers how to throttle budgets to maximize profits.
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