Welcome to the March 2024 Marketing Pro Monthly Update!
What's New in Marketing Pro
Stop, edit, and resume your live email marketing campaigns - Previously, if you needed to temporarily stop or edit an ongoing campaign, you had to create a new campaign. But now, you can stop your existing campaign and make any necessary edits. Once you're ready, you can resume your stopped campaign for a more seamless experience.
AUDIENCE BUILDER/DIRECT MAIL
New Filters for Acquisition Audience Builder - When creating Acquire New Customers audiences, you can now filter for properties by last sale amount, current market value, sewer type, and pool. These new filters help you target more specific groups of customers with your marketing content.
ADS
Scheduling Pro Integration with Marketing Pro Ads - Previously, all the jobs created through Scheduling Pro were assigned to the Schedule Engine marketing campaign even if they came from different marketing channels. This made it hard to tell which marketing channels gave the best return on investment (ROI). But now, each job is assigned to a specific marketing campaign using the same logic as ServiceTitan DNI. This helps you see how many jobs come from each marketing channel. Scheduling Pro jobs are also assigned the Scheduling Pro tag, which you can use to generate reports on all your Scheduling Pro jobs. Contact Scheduling Pro support to enable this feature.
CONTENT
Spring Email Templates - Spring has sprung! Time to set up some new Spring campaigns that will get your phones ringing (or your Scheduling Pro online schedulers filled!). Check out the new templates.
SMS
Join the Waitlist! - SMS Marketing is coming soon and we are gearing up to share the Limited Release version to select group of customers who qualify in the next month. Add your name and company information and our product managers will be in touch if you qualify.
[Webinar On-Demand] Leap Into Leads: Reputation Best Practices for Local Search Optimization
Discover how to harness the power of listings management and reviews to attract new customers. Learn about the vital role local search plays in customer acquisition, dive into Google's local search ranking criteria, and get actionable steps to optimize your business for local search using Marketing Pro - Reputation.
[Webinar On-Demand] Preparing for Peak Season: Automations and Strategies for a Successful Summer
Join the team at HomeX Services Group as they walk through best practices for navigating peak season effectively. Learn about the marketing strategies that have worked well, how they've captured demand and how they plan their schedule going into some of the most critical months in our industry. See how they've used automations to streamline processes.
