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November 2023
Reputation
- Reputation surveys now include time limitation for sending text messages: To prevent disturbing customers after-hours, survey text messages will automatically observe evening 'quiet hours' and only deliver during the day. Any surveys triggered during the evening will be delivered the following morning.
- Added to Settings: Review Response Generator - powered by Titan Intelligence: We’ve created a separate Settings section for the Review Response Generator - powered by TI, where you can turn the feature on or off.
- COMING SOON: Updates to technician name on review requests: When manually sending a review request for a job with multiple technicians, the inserted technician name will be the tech who triggered the request. When automatically sending a review request where technicians worked an equal amount of time, the inserted technician’s name will be based on who has the higher percentage of invoice splits.
- COMING SOON: Review reports in the Reports section! Stay tuned for more.
- Marketing Pro template in TitanExchange: The Marketing Pro template is available in TitanExchange. This helps users, network owners, and tenants to easily share and pull Marketing Pro email templates.
Content
New email templates and direct mail templates in Marketing Pro include:
- Thanksgiving
- Black Friday - Home Lighting Discounts
- New Year
- Fixing Leaky Roofs
Fall 2023 Marketing Campaigns eBook
If you are looking for some inspiration on what campaigns to run, we’ve got you covered! Check out the new Fall Campaigns eBook with tons of email and direct mail campaign templates to choose from.
September/October 2023
ADS
- Ads Optimizer: Powered by Titan Intelligence, Ads Optimizer sends revenue and audience signals into Google Ads and significantly boosts your digital ad performance. Learn more about Ads Optimizer here or go straight to Ads Optimizer in Marketing Pro (must have Ads included in your Marketing Pro plan).
DIRECT MAIL
- Pricing Updates: 4x6 are now 70 cents per piece. Postage and Printing will be listed as separate line items on your invoice. Read here for details.
REPUTATION
Reputation Review Response Generator: Powered by Titan Intelligence this feature allows you to generate tailored responses to reviews in just one click and match the voice and tone of your brand.
Attach multiple technicians to verified reviews: Previously, you could only attach one technician to a review survey based on the technician who spent the most working hours on the job. Now, you can add more than one technician to a review to assign job credits to multiple technicians.
Filter Reviews and Monitoring screens using the updated Location filter: Now, you can use the updated Location Filter that includes the location name and the full address. This helps you easily drill down the information on the Monitoring and Reviews screens.
Customize follow-up messages asking for reviews: Previously, follow-up messages were sent to your customers with the initial survey request information. Now you can customize the message to make them feel more personal and less spammy.
Listings and Review Management are disconnected in Reputation: If you use a different vendor for managing Listings but will want to use Marketing Pro - Reputation, this feature lets you keep your Reviews active while your Listings remain inactive. This is useful during Reputation onboarding when transferring listings ownership can delay customers from activating reviews.
CONTENT
New email templates and direct mail templates in Marketing Pro include:
- World Alzheimers' Awareness Month
- Breast Cancer Awareness Month
- Roofing - Why Metal Roofs are an Eco-Winner
July/August 2023
ADS
Opportunity Predictor: By using the propensity score powered by Titan Intelligence, you can now target a specific segment group and increase the conversion rate of your marketing campaigns.
AUDIENCE BUILDER
Custom Fields in Audiences: Enable "Use as Filter in Audience" to view custom fields when creating a retention audience. These updates help increase your audience targeting options.
Custom Fields in Email Merge Tags: Use custom fields in email merge tags to create more personalized email campaigns.
New Default Merge Tags in Email Campaign Subject Line: Personalize your emails by using more default merge tags in your campaigns' subject line. This makes it easy for you customers to refer to these email campaigns later.
June 2023
ADS
Google Analytics 4 (GA4) Integration
You can now integrate Google Analytics 4 (GA4) easily and effectively in the same place you integrated previous versions of Google Analytics (Universal Analytics). Universal Analytics is being sunset on July 1 so it is critical that you set up and integrate GA4 into Marketing Pro. To do this, simply go to Integrations > Marketing Integrations > Google Analytics delete your old GA integration and integrate your GA4 account.
REPUTATION
- Download a CSV file or your customer reviews from the Review page. To do this go to Marketing>Reviews, then click the Download button to export your file.
- Reputation is now available to all Canadian customers.
CONTENT
New email templates and direct mail templates in Marketing Pro include:
- Electrical Panel Upgrades
- Electrical EV Outlet
- Electrical Security Lighting
- Electrical Level 2 EV home charging station installation (Direct Mail only)
The following email only templates are also available:
- Tick Service
- Termite Control to Pest Upgrade
- Neighbors Yard Looks Like a Golf Course
May 2023
CONTENT
New email templates and direct mail templates in Marketing Pro include:
- Garage Door - Unsold Estimates - Jammed Door
- Garage Door - Add on/Upsell
- HVAC Spring Allergies - HEPA Filters
- HVAC Rodents - Cross Trade with Pest
- Cost Effective Upgrades to Decrease Bills (Direct Mail)
March 2023
CONTENT
New templates in Marketing Pro include:
- DIY Equipment Service Check In
- In Your Neighborhood
- Home and Garden Show
- Your Parts have arrived
- Project on hold
- Garage Door Commercial Repair
- Inflation Reduction Act and What it Means for Homeowners
- Inflation Reduction Act Incentivize to Go Green
- Mosquito/Termite Pest Control
January 2023
ADS
Manual call attribution added to Ads Measurement: For Marketing Pro customers that have Ads Measurement enabled, manual calls will automatically inherit marketing attribution from the first inbound abandoned call within the last 48 hrs if the call information matches the customer record. This will ensure that ads measurement always accounts for conversions captured in ServiceTitan for call-backs or when the call bubble is not clicked by the CSR.
December 2022
DIRECT MAIL
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Create Prospecting Lists with Acquisition Audiences: You can now create lists of prospect properties based off of home tax assessment data to send Direct Mail campaigns to those addresses. For more on this feature, see Create Audiences.
November 2022
CONTENT
New templates released on November 16 include:
- Email+Direct Mail - Septic Replacement Offer
- Email + Direct Mail - Offer Sewer Line Replacement
- Email Drip Series - Go Green Offer - Inflation Reduction Act
- Email - Now Offering Home Services
- Email + Direct Mail - Spanish HVAC Fall Maintenance
New templates released on November 3 include:
- Email+Direct Mail SEER upgrade_ Price Increase
- Email+Direct Mail SEER Upgrade_ Informative
- Email+Direct Mail SEER Upgrade_Black Friday
- Email+Direct Mail All Trades Merry Christmas
- Email- All Trades_New Years 2023
- Email-Brown Friday_Avoid A Surprise
- Email- HVAC_Fall Maintenance
