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Fall 2023 Marketing Campaigns eBook
If you are looking for some inspiration on what campaigns to run, we’ve got you covered! Check out the new Fall Campaigns eBook with tons of email and direct mail campaign templates to choose from.
Reputation Review Response Generator: Powered by Titan Intelligence this feature allows you to generate tailored responses to reviews in just one click and match the voice and tone of your brand.
Attach multiple technicians to verified reviews: Previously, you could only attach one technician to a review survey based on the technician who spent the most working hours on the job. Now, you can add more than one technician to a review to assign job credits to multiple technicians.
Filter Reviews and Monitoring screens using the updated Location filter: Now, you can use the updated Location Filter that includes the location name and the full address. This helps you easily drill down the information on the Monitoring and Reviews screens.
Customize follow-up messages asking for reviews: Previously, follow-up messages were sent to your customers with the initial survey request information. Now you can customize the message to make them feel more personal and less spammy.
Listings and Review Management are disconnected in Reputation: If you use a different vendor for managing Listings but will want to use Marketing Pro - Reputation, this feature lets you keep your Reviews active while your Listings remain inactive. This is useful during Reputation onboarding when transferring listings ownership can delay customers from activating reviews.
Opportunity Predictor: By using the propensity score powered by Titan Intelligence, you can now target a specific segment group and increase the conversion rate of your marketing campaigns.
Custom Fields in Audiences: Enable "Use as Filter in Audience" to view custom fields when creating a retention audience. These updates help increase your audience targeting options.
Custom Fields in Email Merge Tags: Use custom fields in email merge tags to create more personalized email campaigns.
New Default Merge Tags in Email Campaign Subject Line: Personalize your emails by using more default merge tags in your campaigns' subject line. This makes it easy for you customers to refer to these email campaigns later.
Google Analytics 4 (GA4) Integration
You can now integrate Google Analytics 4 (GA4) easily and effectively in the same place you integrated previous versions of Google Analytics (Universal Analytics). Universal Analytics is being sunset on July 1 so it is critical that you set up and integrate GA4 into Marketing Pro. To do this, simply go to Integrations > Marketing Integrations > Google Analytics delete your old GA integration and integrate your GA4 account.
The following email only templates are also available:
New templates in Marketing Pro include:
Manual call attribution added to Ads Measurement: For Marketing Pro customers that have Ads Measurement enabled, manual calls will automatically inherit marketing attribution from the first inbound abandoned call within the last 48 hrs if the call information matches the customer record. This will ensure that ads measurement always accounts for conversions captured in ServiceTitan for call-backs or when the call bubble is not clicked by the CSR.
Create Prospecting Lists with Acquisition Audiences: You can now create lists of prospect properties based off of home tax assessment data to send Direct Mail campaigns to those addresses. For more on this feature, see Create Audiences.
New templates released on November 16 include:
New templates released on November 3 include: