Marketing Pro Campaigns for Brown Friday and Beyond

mel-deyto
ServiceTitan Certified Administrator
ServiceTitan Certified Administrator

While shoppers eagerly anticipate Black Friday for its sensational deals, there's another, less glamorous side to this time of year, known colloquially in the plumbing world as "Brown Friday." This day, which coincides with Black Friday, is notorious for being the busiest day of the year for plumbers. After a hearty Thanksgiving meal, households often find their plumbing systems overwhelmed, leading to a surge in emergency calls to local plumbers.

Based on ServiceTitan data however, Brown Friday really isnโ€™t the busiest day of the year for plumbers. For plumbers itโ€™s really about a case of the Mondays!  Turns out revenue on the Monday after Thanksgiving doubled Brown Friday, and the Monday before was over two-thirds higher than Brown Friday.

Calls and Revenue on Brown Friday vs Other Days in November

Calls and revenue on Brown Friday vs Other Days in NovemberCalls and revenue on Brown Friday vs Other Days in November

What matters most is making sure you take the time to educate your customers on the importance of proper plumbing maintenance and usage. Stay top of mind during this season and launch these campaigns in Marketing Pro:

  1. Send an email to your customer base letting them know it is crucial to be mindful of what goes down the drain and flushed down the toilet over the holiday season. Inform them that regular plumbing maintenance can help identify potential issues before they escalate into full blown emergencies.

Search for these email templates in Marketing Pro:

  • Brown Friday_Avoid a Surprise
  • Brown Friday

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2. Get your customers to connect your brand as the solution to their potential plumbing needs by sending direct mail postcards. Marketing Pro has new 6x9 postcards that will really stand out and they are ready to go - no need for designers, mail houses, print vendors or hassle!

Start editing these direct mail templates in Marketing Pro:

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 3. Continue to engage your customers over the rest of the holiday season!

  • Send Christmas postcards! Check out the new holiday cards in the Direct Mail Template Gallery.
  • Thank your customers for their business in 2023
  • Email a link to a blog article with a guide on tips for plumbing maintenance -- and then followup with a direct mail postcard
  • Sponsor a community event or support a local charity

Not yet on Marketing Pro?

Contact a Pro Account Manager today. Get a $100 Gift Card for attending a demo (offer expires 11/30).

1 REPLY 1

LBabayan
ServiceTitan Certified Provider
ServiceTitan Certified Provider

So insightful!๐Ÿ’ก

Thanks for sharing this with the Community, @mel-deyto