02-17-2023 09:00 AM - edited 08-14-2024 07:10 AM
These links, also known as “deep links” open the scheduler automatically on your website, allowing customers to go directly to the scheduler and book. Without these links, customers have to open your site and click around until they find & enter the scheduler, just adding more steps that can lead to drop-off.
We have found customers have had the best success using these links in marketing campaigns, on things like:
Here is an example of a direct to scheduler link in a QR code, on a direct mailer:
Make sure you are using a clear and concise “call to action” (CTA) button on marketing campaigns. Examples include:
Simply add the below script to the end of your website URL.
Adding UTM parameters to the link as well (after the script above) will give you information about where customers are clicking these links (example: did they open the scheduler via a google ad? email campaign?). This can help you make better informed decisions on where your marketing dollars are getting the best bang for your buck. More information on using UTMs with Schedule Engine can be found here.
Schedule Engine is web-booking software that helps contractors exceed customer expectations. Schedule Engine’s technology meets the end consumer wherever they want to engage the contractor - online, live chat, or by phone. ServiceTitan and Schedule Engine’s partnership is aimed to improve our customers' lives by providing them with the best tool possible to shift their customer booking experience online. Account configuration is required for this feature.
Oh My YESSS! I love this, as the person who creates our graphics for advertisements and social media post, I hadn't thought about creating links within the images to link into the scheduler. 💣
Fantastic @BayleeRhappy to hear this! Thank you for leaving a comment!
Totally love this, I use it in all my emails. Great idea.
@sthacker Why did you guys delete the knowledge base page on direct links?
"Simply add the below script to the end of your website URL. More information can be found on our knowledge base." leads nowhere now
@sthacker I am seconding what @AllTechTrev asked- how do I learn more about Direct Links? The knowledge base article is missing.