MarketingPro: Allocating Campaign Costs

JCP650
New Contributor

Hi there, I'm new to MarketingPro and trying to get my marketing summary to be an accurate reflection of our spend & ROI.  I'm curious to hear how other people attribute a costs to email campaigns.  Do you do a weighted method (one-time vs recurring) or an even split by month, etc? Would love to hear anything you have to share.  Thank you 

1 REPLY 1

SGhirard
Contributor II

I would split it by month and add your costs in the marketing overview analytics section. The more granular you can get with your costs the better understanding you will have of your spend. We eventually want to get to more of a marketing budget worksheet to help... 

 

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