Hi everyone! If you have Marketing Pro - Ads and your Settings>Marketing Integrations page looks like the picture below, and you don't have Green Check marks after you click Configure for Google Ads, Google Analytics, and Dynamic Call Tracking -- then you haven't set up Ads Measurement yet (and you won't be able to take advantage of our Ads Optimizer Free Trial promotion that expires August 14).
Setting up Ads Measurement will help you uncover wasted ad spend by seeing the true ROI of your Google Ad campaigns. To complete setup of Ads Measurement follow these steps: https://community.servicetitan.com/.../Marketi.../ta-p/32457
Once Ads Measurement setup is complete, Ads Optimizer (beta) goes to work for you and starts to feed audience and revenue data back into Google Ads. Google can then start to optimize for revenue, not just phone calls or form submissions - allowing you to receive more, higher quality leads and lower your cost per lead.
If you have any questions, please leave a comment below or contact Support.